Target Private Brand Surprises on the VMAs Red Carpet

Target denimDancer Ashley Everett is famous for showing off her style in Beyoncé’s Single Ladies music video, and last week we got to admire her moves once again at MTV’s Video Music Awards—this time as she sported some seriously chic and stretchy Target private brand denim.

Dressed by Target Stylist Zanna Roberts Rassi, Ashley was decked out in Tar-zhay, with Mossimo Denim High Rise Flares taking center stage.

This wasn’t Ashley’s first experience in Target denim, and this certainly won’t be the last time you’ll see her rockin’ Target threads. The retailer is kicking off an entire “Outfit of the Day” TargetStyle TV and digital video campaign that includes Ashley grooving in Tuesday’s #OOTD. The spot, which debuted during the VMAs and features Questlove and Sharon Jones’ fresh take on “Gonna Make You Sweat (Everybody Dance Now),” will run through mid-September.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.