Cosmopack Takes A Bite Out of the Big Apple

cosmopack-1Cosmoprof Worldwide Bologna’s international trade fair for the beauty supply chain, organized by BolognaFiere Cosmoprof S.p.a, has announced the conference sessions for Cosmopack International Business Forum & Exhibition at New York’s Hilton Midtown Hotel on 16th and 17th September 2015.

Cosmopack International Business Forum & Exhibition will bring together the international firms in the cosmetics supply chain, along with specialized buyers and distributors from the American market. The event offers participants a unique chance to hold B2B meetings designed to create new business opportunities in the contract manufacturing, machinery and technology, primary and secondary packaging and raw materials sectors.

Cosmopack International Business Forum & Exhibition is organized in partnership with Cosmetica Italia and Polo Tecnologico della Cosmesi, long-standing partners in Cosmoprof and Cosmopack initiatives, and with Independent Cosmetics Manufacturers and Distributors (ICMAD), the trade association representing independant American cosmetics companies. The event also promotes the excellence of the Made in Italy brand and the Cosmoprof Worldwide Bologna platform thanks to invaluable backing from Italian Trade Promotion Agency (ICE – Agenzia per la promozione all’estero e l’internazionalizzazione delle imprese italiane) and Ministry of Economic Development (MISE – Ministero dello Sviluppo Economico).cosmopack-2

A packed program of conference sessions and workshops on the first day of the event will give manufacturers’ and participating companies’ information and updates on the development of the beauty market. There will be a focus on business opportunities in the USA, which has always been at the forefront of trends and innovations and, according to the latest industry research, is the most important market in the beauty sector, with impressive growth rates predicted until 2018.

First on the agenda is the “GMPs and Transparency” session, which is overseen by ICMAD. The United States cosmetic industry is the largest in the world estimating total revenue of $54.89 billion. With consumer safety a top priority, the American cosmetics industry has to adhere to specific consumer safety regulations, which influence cosmetic products’ claims and certifications. Regulations in force and new trends will be analyzed using specific case histories to give companies vital information for entering the American market.cosmopack-3

“Exploring Innovations: Ingredients of the Future,” in partnership with the online publication Cosmetics Design, will analyze the increasingly popular trend among manufacturing firms in the North American market for sourcing new and original ingredients inspired by nature for their cosmetic product formulations. Unique extraction methods involving sci-fi technology, exotic plants and nano size particles drive product formulations into the 21st century. The workshop will present the latest innovations in fragrance and color and will focus on the similarities and differences in the ways European firms and their US and Canadian counterparts approach the issue.

Among the new trends in the beauty world is a growing consumer desire for personalized products, with companies looking to factors like genetics and DNA in order to create increasingly high-performing formulations. This is the theme of the “Peek into Tomorrowland: the Beauty Futures” session, in partnership with Pearlfisher. Sophie Maxwell, Creative Director of Pearlfisher will be coming from the UK to delve further into this topic and highlight what it means for innovative brand marketers.

The workshop “Retailers’ Perspective: The Visual Impact & Merchandising,” moderated by Women’s Wear Daily (WWD) with Pete Born, Editor in Chief, is dedicated to innovative indie and national retailers and analyzes the factors evaluated by merchants when they bring cosmetic products into their stores, with special focus on packaging and merchandising. Is there a checklist that beauty tastemakers secretly consider when evaluating future brands and products to bring into their stores: great formula, awesome package, solid brand story, cool ingredients, and creative displays? The session will answer these questions and more to provide companies developing products and looking to introduce their new products with sound advice to successfully attract major international retail groups.

The event wouldn’t be complete without a focus on green issues, which have always played a central role in Cosmopack’s initiatives and workshops. “Creating the Perfect Green Brand,” in partnership with The Fashion Institute of Technology (FIT), will explore how marketing green cosmetics has always focused up until now on comparisons with non-green products, creating a sense of “us versus them” and setting consumers of natural products apart from their peers. Safe and effective products that deliver on all aspects: package, formula, performance, texture / feel / smell and positioning, are key requirements of today’s consumers. Once this comprehensive approach is embodied in the messaging of green brands, the segment will see an overall lift. Hear key learnings from pioneers in this segment so you can avoid future costly mistakes.

Another central theme at the event will be innovation in the cosmetics industry. Innovation Circle is a special area in the middle of the show floor where firms in the sector will be able to display their latest cutting-edge solutions about to be launched on the North American market. This initiative will strengthen Cosmopack’s focus on research and technological development to foster the ongoing growth of the cosmetics supply chain.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.