New Jersey-based upscale grocer Kings Food Markets has introduced an eponymous private brand. The inaugural brand includes 350 products.
“We have been working on this for over a year,” Judy Spires, Kings president and chief executive officer told the New Jersey Star Ledger. “The goal is to have at least 700 private label products that can be offered from Kings stores over the next few years, with new items rolled out gradually.” she said. “We are striving to deliver the Kings quality standard in each product.”
The new brand will feature products that measure up tot he high quality standards the grocer is known for including, frozen gourmet sides, tomato sauces, water, salted and caramel popcorn, eggs, sauces, Italian gelato, honey, maple syrup, frozen fruits and vegetables.
On September 25, the first 175 shoppers who visit a Kings store will get a free box of private brand organic pasta.