Kings Food Markets Launches First Private Brand

New Jersey-based upscale grocer Kings Food Markets has introduced an eponymous private brand. The inaugural brand includes 350 products.

“We have been working on this for over a year,” Judy Spires, Kings president and chief executive officer told the New Jersey Star Ledger. “The goal is to have at least 700 private label products that can be offered from Kings stores over the next few years, with new items rolled out gradually.” she said. “We are striving to deliver the Kings quality standard in each product.”

The new brand will feature products that measure up tot he high quality standards the grocer is known for including, frozen gourmet sides, tomato sauces, water, salted and caramel popcorn, eggs, sauces, Italian gelato, honey, maple syrup, frozen fruits and vegetables.

On September 25, the first 175 shoppers who visit a Kings store will get a free box of private brand organic pasta.


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.