Sears Names Lynn Pendergrass To Lead Craftsman, Kenmore & Diehard

Lynn Pendergrass

Sears Holdings announced this week that Lynn Pendergrass joined the company in the new role of President, Hardlines. In this position, she will be responsible for working across the Kenmore, Craftsman & Diehard private brands and its hardlines partners — including Home Appliances, Lawn & Garden, Tools, and Sears Auto Centers — to develop compelling offers and build relationships with customers who shop the hardline categories.

Pendergrass comes to Sears Holdings from Johnson & Johnson, where she directed an approximately $14 billion business segment with 23,000 employees in 80 countries as worldwide chairman, Consumer. Prior to J&J, Pendergrass served as the senior vice president & general manager of the printing and personal systems group at Hewlett-Packard (HP). Before joining HP, she successfully led the consumer businesses for over 20 years at General Electric, including appliances and lighting, with a particular focus on global brand and product management, insight-led innovation and building exceptional customer partnerships.

“Lynn is a proven executive with deep expertise driving cross-functional alignment, growing market share and delivering on key objectives,” said Edward S. Lampert, Sears Holdings’ Chairman and CEO. “Her range and depth of consumer and product experiences, coupled with her track record of achieving results through diverse teams makes her a strong fit for Sears Holdings as we pursue our member-focused transformation.”

Pendergrass holds both Bachelor of Science and Master of Engineering degrees in Chemical Engineering from the University of Louisville.


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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.