Jurors decided that a one-time use of Michael Jordan‘s name in a 2009 edition of Sports Illustrated is worth $8.9 million. The now defunct Dominick’s Finer Foods, which was owned by Safeway placed the ad for it’s private band Ranchers Reserve steaks.
The ad congratulated Jordan on his Hall of Fame induction, including the words “Michael Jordan…A Cut Above” and a $2-off coupon above a photo of a steak. Jordan, said it was “never about the money” and that he will donate the entire amount to charities throughout the city.
“I’m so used to playing on a different court,” Jordan told reporters outside the courthouse. “This shows I will protect my name to the fullest. … It’s my name and I worked hard for it … and I’m not just going to let someone take it.”