H-E-B Launches Premium H-E-B Heritage Ranch Dog Food

Heritage Ranch HEBTexas based H-E-B has introduced a new line of private brand dog food H-E-B Heritage Ranch. The premium dog food starts with real meat, HEB deals 1and carefully selected, premium ingredients, with no artificial flavors or colors. The made in the USA food offers the same quality and ingredients of premium brands like Blue Buffalo, Eukanuba and Nutro at a 30% or more savings.

Product attributes include:

  • Real Meat is the #1 ingredient
  • No artificial colors or flavors
  • No corn, soy, or wheat
  • Available for all ages, and stages of life
  • Grain‑free options for balanced nutrition
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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.