Supervalu 2015 Master Marketer Winners

SUPERVALUFRONTMinneapolis –based Supervalu hosted its second annual National Expo August 11-13. Attendance included 4,200 attendees representing more than 1,800 retailers and more than 330 vendors and named the winners of its 2015 Master Marketer Competition during an awards ceremony August 12 in St. Paul, Minnesota. The annual competition recognizes the top marketing campaigns executed by Supervalu’s 1,800-plus independent retailer customers.

Niemann Foods, based in Quincy, Illinois, took home the competition’s top honor as the 2015 Grand Master Marketer for its comprehensive marketing campaigns implemented throughout the past year. To honor the retailer’s achievements, Supervalu surprised Niemann with a $25,000 grant, to Niemann’s charity of choice.

This year’s competition included 475 entries from grocery retailers throughout the nation, with 20 winners selected across 10 marketing categories.

Supervalu’s Master Marketer winners for all categories are:

2015 Grand Master Marketer: Niemann Foods (Quincy, Illinois)

Private Brands winners:

  • Tier 1: Gordy’s Market (Augusta, Wisconsin), Wild Harvest Debut
  • Tier 2: Shop ‘n Save (Pittsburgh, Pennsylvania), Wild Harvest Launch

2015 Master Marketer

  • Tier 1: Graceway Smart Supermarket (Turks & Caicos Islands)
  • Tier 2: McCaffrey’s (Princeton, New Jersey)

Website/Social Media

  • Tier 1: County Market (Pittsfield, Illinois), Facebook Flash Frozen Foods
  • Tier 2: Shop ‘n Save (Pittsburgh, Pennsylvania), Penguins Ticket Surprise & Delight

Grand Opening/Anniversary

  • Tier 1: Graceway Smart Supermarket (Turks & Caicos), Grand Opening
  • Tier 2: Gordy’s Market (Chippewa Falls, Wisconsin), Branding Campaign

Public Service/Community

  • Tier 1: Murphy’s at the Lake (Medford, New Jersey), Golf Classic
  • Tier 2: Sentry Foods (Waukesha, Wisconsin), Baby Shower

Fresh Departments

  • Tier 1: Schiff’s (Scranton, Pennsylvania), One Day Meat Sale
  • Tier 2: County Market (Decatur, Illibois), Tater in Decatur

Center Store Departments

  • Tier 1: Western Markets (Rocky Ridge, Alabama), Warehouse Sale
  • Tier 2: Remke Markets (Crescent Springs, Kentucky), Stuff the Bus

Extra Effort Advertising

  • Tier 1: County Market (Quincy, Illinois), Company is Coming
  • Tier 2: McCaffrey’s (Princeton, New Jersey), Food Showcase

Industry Promotions

  • Tier 1: Krause’s Market (Garrison, North Dakota), National Beef Stampede
  • Tier 2: Metcalfe’s Hilldale Sentry (Madison, Wisconsin), Bring Home Local

Radio Spots

  • Tier 1: Island Foods Great Valu (Chincoteague, Virginia), Cheap Chicken
  • Tier 2: Gordy’s Market (Eau Claire, Wisconsin), Oktoberfest Radio

TV Commercials

  • Tier 1: Corner Market (Hattiesburg, Mississippi), Joe’s Pick TV Spot
  • Tier 2: Kowalski’s Markets (Woodbury, Minnesota), Joy of Good Food

People’s Choice Award for TV Commercials: Trig’s (Rhinelander, Wisconsin), Smokehouse Buy Online

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.