CVS Pharmacy has introduced a new private brand line of facial masks. Agency Dragon Rouge was tasked with creating a brand that felt unpretentious and fun with a strong ingredient and sensorial focus.
A lively color palette gives the line a cheerful quality and helps differentiate the products by reinforcing their primary ingredients. Large and playful type with a hand-drawn look adds playfulness and approachability which pairs well with the background patterns that give a sense of energy and naturality. Ingredient depictions are large and graphic, bleeding and cropping to create lively layouts that interact with the type and patterns in dynamic ways.