Crunchy, Tasty Specially Selected from Aldi

Aldi Specially SelectedOver the last year discount grocer Aldi has been introducing a redesign of its premium tier private brand Specially Selected. This redesign by Sun Branding Solutions tackle the Specially Selected potato chips. In the design mottled black chalkboard background is effectively paired with gold ink in the logo to create a stunning design.Aldi-Sweet Chilli Crisps Aldi-Cheese & Ale Crisps Aldi-Angus Beef Crisps



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.