Following the successful launch of Ahold private brand Nature’s Promise Free From Household and Laundry products at Giant and Stop & Shop the retailers has introduced new products extending the sub brand into HBC.
The new plant-based hand washes combine performance and natural fragrance with price points that make sense to their shopper. The three sku’s feature fresh natural scents, which include Cucumber Basil, Papaya & Coconut and Free & Clear.
According to Mintel With 67% of US shoppers now “green involved” products that have these attributes are more important than ever. Consequently todays shoppers are actively seeking healthier alternatives in their every day products.
The hand wash joins the Nature’s Promise Free From private brand line, which includes:
- All Purpose Cleaner
- Toilet Bowl
- Laundry Liquid
- Liquid Dish
- Fabric Softener
- Bath Tissue
- Paper Towels
Keep your eye on Ahold and Nature’s Promise as they continue to build and market their Natures Promise Free From private brand.