Trace One & BRC Update The Global Standards Directory

GlobePrivate Brand product lifecycle management (PLM) solution company Trace One and BRC Global Standards, announced this past week the updated BRC Global Standards Directory powered by Trace One, which now allows retailers and suppliers to ensure compliance against the new, globally recognized Food 7 Standard, introduced in January and active since July.

Building on Trace One and the BRC partnership since 2008, the BRC Global Standards Directory now supports over 23,000 certificated manufacturers in 123 countries, as well as 1600 auditors associated with around 77 certification bodies. Alongside the update for Food 7, other enhancements to the BRC Global Standards Directory Portal are designed to help retailers and suppliers ensure that auditing is working for them; giving retailers greater flexibility, manufacturers greater productivity and cost savings associated with facility / production audits, and new suppliers easier entry to BRC certification:

  • Food 7 Standard: The portal allows for suppliers to be certificated against the new Food 7 standard specified by BRC Global Standards
  • Private Audits: Retailers can now specify their own audit scheme modules to be audited at the same time as the BRC Food 7 audit visit. This serves to dramatically reduce the time, cost and productivity implications that multiple audit visits have previously placed on the manufacturer
  • Voluntary Modules: Enhanced functionality enables BRC Global Standards to add / manage retailer specific scheme modules within the Food 7 template while enabling the ability to list, search and report on these additional certifications
  • Global Markets: Supporting the Food 7 Global Markets initiative, new suppliers can initially be certificated against entry-level audits; meaning organizations that are not ready for or do not need full BRC Global Standards certification can still demonstrate best practice in food safety

“The rise in consumer demand for food quality information shows no sign of abating. This is reflected in the amount of certification information on record with upwards of 100 audits being uploaded to the directory in an average day,” said Jerome Malavoy, CEO at Trace One. The updated Portal marks the ongoing success of our 7-year relationship with BRC Global Standards and reflects our joint objectives of allowing both retailers and suppliers to collaborate while navigating this information which is so fundamental to consumer trust.”

“No two retailers or suppliers are alike. With these additions, we’ve not only given the industry a means to trust in its complete compliance with Food 7 but we’ve also ensured that food retailers and manufacturers can pursue their own food safety measures and the competitive differentiation these enable, more costs effectively,” said Mark Proctor, CEO of BRC Global Standards. “BRC Global Standards and Trace One’s relationship has been a benefit for both parties, and the industry as a whole, and we foresee it continually adding additional benefits for the BRC Global Standards community into the future.”

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.