Target & Aldo Introduce A+

Target Aldo_0005_Layer 2As the saying goes, “The shoes make the outfit.” That’s why Target has tapped the accessories aficionados over at shoe retailer ALDO to help customers earn top marks on their fall looks through the launch of an exciting new line dubbed A+. The inaugural fall collection features 17 pieces like sleek-heeled booties and sparkly flats for women, rubber-soled leather lace-ups and dress shoes for men and even a few new handbags to boot—at prices you can’t resist. The collection will update seasonally, so you’ll never be at a loss for stylish additions to your wardrobe!

“Target is always looking for new ways to offer our guests great style at an incredible value,” said Stacia Andersen, senior vice president, Apparel and Accessories, Target. “ALDO has a strong reputation for designing versatile, on-trend shoes and accessories, and we think our guests will love adding pieces from the A+ collection to their wardrobes this fall.”

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.