Sustainable Packaging Will Grow Private Brand Through 2019

Grocery Cart GlobeTechnavio has published a new report on the private brand food and beverages market in the US, which is expected to grow at a CAGR of almost 5% from 2015-2019.

The latest report by Technavio discusses the low investment and high profits system of the private label food and beverages market, as the manufacturing costs for private labels are usually much lower than that of branded products.

“The significant difference in price between the private labels and the national brands enables private-label products’ retailers to offer their products at a lower price, with higher profit margins,” says Faisal Ghaus, Vice President of Technavio.

The new report by Technavio also emphasizes the sustainability of packaging, which is a major aspect being pursued in the private-label food and beverages market in the US.

Market Scope and Calculation of Market Size
The new Technavio report covers the present scenario and growth prospects of the private label food and beverages market in the US from 2015-2019. The report considered revenue generated from sales of the labels manufactured by vendors for packaging of food and beverage products to calculate the market size.

Key Information Covered in the Report:

  • Key Retailers:
    • Costco Wholesale
    • Kroger
    • Safeway
    • Trader Joe’s
    • Wegmans
  • Market Growth Drivers:
    • Low investment and high profits
  • Market Challenges:
    • Safety concern for products
  • Market Trends:
    • Increased usage of digital media

View the report.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.