Intermarché, Launches Terra de Sabores

Intermarche Terra De saboresIntermarché, part of French retail group Les Mousquetaires, has introduced in Portugal a new private brand of Terra-dos-Saboreslocally sourced products called Terra de Sabores. The brand is also available in all Intermarché stores throughout Portugal.

‘Tradition’, ‘being Portuguese’ and ‘regionalism’ are the three core tenets of the brand that comes to life in a “range of traditional Portuguese products, with handmade flavor, from various regions of the country.”

The products are directly linked to regions of Portugal, such as regional dry cakes, Ribatejo rice, Alentejo and Tras-os-Montes olive oil, traditional Portuguese sweets and traditional ready meals, butter from the Azores and cream puffs, cheeses and cold meats.intermarche 2

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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.