Wakefern Expands Supply Chain Transparency Program

WakefernRetailer-owned cooperative Wakefern Food Corp. announced this week that have partnered with Icix, a supply chain risk management company. The partnership will expand the company’s Food Safety and Compliance program. Wakefern, selected the Icix Product Specification solution to collaborate with food manufacturers and manage private brand data requirements.

“We implemented icix to drive transparency into our supply chain and assist us with a single source of information for supply chain compliance,” said Mike Ambrosio, vice president, Quality Assurance, Wakefern Food Corp. “Food Safety is a point of paramount importance to Wakefern and icix will provide us with powerful tools to collaborate with our supply chain to assist with compliance, safety and quality while protecting Wakefern’s family of brands.”

“Wakefern is an industry leader in food safety and compliance and is recognized for embracing innovative technologies to effectively run their business,” said Matt Smith, founder and chief strategy officer, icix. “We look forward to expanding their program and continued success with Wakefern.”

Wakefern currently uses the icix Relationship Manager application to facilitate the collection of key compliance documentation from its supply chain. With icix Audit Collect, Wakefern centralizes GFSI audit and certification information directly from scheme owners and certification bodies, tracks audit performance and re-certification requirements and manages corrective and preventative actions directly with trading partners. These two applications provide a foundation for managing Wakefern’s private label supply chain. Wakefern will be leveraging the icix Product Specification application to collaborate with Private Label food manufacturers on product specifications and certifications, as well as to manage and report on nutritional and allergen information.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.