Sainsbury’s Scores Big With Sustainability

Sainsburys toilet paperBritish retailer Sainsbury’s has been named in the top tier of UK companies for sourcing timber and timber products responsibly. The WWF scorecard ranks companies from ‘zero trees’ which means a company has not yet shown any progress on sustainable timber up to ‘ three trees’ which is where Sainsbury’s has been ranked along with 21 other UK companies.

Among the total 128 companies assessed the retailer was noted for having a commitment and policies in place to source sustainable timber and timber products and for having made significant progress.

Sainsbury’s products made using sustainably sourced timber includes our own brand toilet roll, facial tissues and charcoal.

Stuart Lendrum, Head of sustainable and ethical sourcing at Sainsbury’s said: “It’s fantastic to be recognized for the work we do to source timber sustainably. It should give customers the reassurance to shop with confidence.”

As part of their 20×20 Sustainability Plan Sainsbury’s has committed that by 2020 private brand products will not contribute to global deforestation and that the top raw materials in their own brand products – which includes paper and timber – will be sourced sustainably to an independent standard.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.