Fortnum & Mason Debuts Private Brand Spork

Fortnum & Mason SporkBritish retailer Fortnum & Mason has introduced a new version of the “spork” – a piece of cutlery that combines the knife, fork and spoon into one item created by Consultancy Map. The Tritensel was inspired by a spork design originally sold by the F&M to army officers in the World War I. The new product has been designed for use with to go and picnic items. The Tritensil features the head of a fork, a spoon and a knife for cutting and spreading.

FM_Tritensil_007-1002x668A major challenge was to develop a piece that could be used by both left- and right-handed people. So a separate left- and right-handed version was created to overcome the “inherent compromise” of a single piece. Fork tines are rounded and the “knife” edge is made from a series of small indents into the body of the spork.

FM_Tritensil_012-1002x668The Tritensil is available in a bio-plastic version – which uses Fortnum & Mason’s signature Eau de Nil color – as well as a stainless steel version.FM_Tritensil_012-1002x668

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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.