Whole Foods Brewing Co Expands Distribution

Whole BuffaloWhole Foods Market Brewing Co., a two-man operation that operates inside the store at 1700 Post Oak Blvd., producing a total of 38 beers since it opened late last year, will release its private brand Post Oak Pale Ale at all 10 Houston-area Whole Foods locations beginning August 8. The stores will kick off sales with a simultaneous tapping at noon.

The brewery with the retailer inked a deal with wholesaler Ben E. Keith Beverages to distribute the beer statewide beginning September 18. Due to the the brewery’s limited capacity, the focus will be on the Houston area and that statewide releases will be made occasionally.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.