Earlier this year Office Depot announced the launch of a new line of writing instruments by their private brand TUL. The Tul brand was originally created by OfficeMax and later acquired by Office Depot in a merger with OfficeMax. The brand was also featured in my book Fifty2: The My Private Brand Project.
“These innovative pens feature premium construction, exclusive design, optimal balance and effortless ink flow,” explained Rachel Tibor, Office Depot, Inc.’s writing instrument expert. “TUL combines intuitive design and outstanding performance to deliver a quality writing instrument, built with sophistication and durability.”
Customers may choose Serious Ink with TUL pens and mechanical pencils, the fine writing instruments meticulously crafted to keep your ideas flowing. Experience the extraordinary in each of these unique products:
Ballpoint pen provides accuracy and control
Gel pen delivers bold, vibrant color
Rollerball pen offers exceptionally smooth ink flow
Mechanical pencil features a streamlined design for style and comfort
“Only high-quality materials were selected to make TUL writing instruments – then fused together with precision engineering to supply Serious Ink to those who write with conviction and choose to make a statement,” said Tibor. “With refined style and consistently vivid ink, TUL pens are designed to deliver a superior writing experience.”
Assembled and tested by hand and crafted with careful design and impeccable construction, TUL combines high-quality materials and advanced technologies to deliver top performing products. The clean and simple design fits a wide range of personal and professional settings, providing the perfect balance of style and performance.