Win A Craftsman MAKEcation!

Craftsman frontSears iconic tool private brand Craftsman is enticing DIYers to join their free loyalty program the Craftsman Club with a chance to attend the Craftsman MAKEcation in Brooklyn. The club is billed as community where makers of all levels can interact, share projects and learn. Whatever your interest – Automotive, DIY, Home Improvement, metalsmithing, Woodworking, Gardening and beyond – the Craftsman Club has something for everyone.

This September, the Craftsman MAKEcation is coming to Brooklyn, New York. There, visitors will go hands-on with the latest Craftsman Tools, walk the aisles of the World Maker Fair – September 26 & 27, and learn to enhance their skills – or gain new ones – from a line-up of guest speakers. MAKEcationers will experience some incredible things over the course of three days, and the folks at Craftsman are giving customers a chance to win the ultimate DIY getaway – a trip to the Craftsman MAKEcation, and a one-of-a-kind experience.

 



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.