Associated Food Stores Launches Red Button Vintage Creamery

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Associated Food Stores is bringing back the classic taste of childhood with the launch of Red Button Vintage Creamery Ice Cream. The premium desert, which was created through a partnership with Cache Valley, Utah based Casper’s, the parent company of Fat Boy, is available exclusively at Associated Food Stores.

redbuttonceleb2015-4Red Button Vintage Creamery Ice Cream is made with the freshest ingredients including whole milk and all-natural sugar to provide a consistently smooth and rich treat. Each of the 18 different flavors, which include classics like Vanilla Bean and Mint Chocolate Chip as well as unique choices including Black Licorice, Raspberry Lemonade sherbet and Sprinkled Animal Cookie, are curated in small batches to ensure each is rich and creamy. Red Button Vintage Creamery Ice Cream is comparable to other premium ice creams, and the 56 oz carton has an average retail price of $4.99, a dollar less than competitors like Tillamook.

redbuttonceleb2015-20“We are pleased to announce the addition of Red Button Vintage Creamery Ice Cream, exclusively available at independent retailers supplied by Associated Food Stores,” said Neal Berube, CEO of Associated Food Stores. “We love the rich, creamy, premium taste and are certain our guests will too.”

redbuttonceleb2015-22The new brand enters the frozen market just in time for National Ice Cream Day (July 19). Despite the recent stronger healthy lifestyles push, the ice cream industry continues to grow. Last year, ice cream sales totaled approximately $13.7 billion and according to Mintel Research the average American eats ice cream 28.5 times each year. The growth reflects ice cream’s position as a household staple as more families use it for celebrations, rewards or as a substitute treat for dining out.

redbutton3“We are thrilled to partner with Associated Food Stores to bring the quality consumers have come to expect from Casper’s to Red Button Vintage Creamery,” said Keith Lawes, vice president of Casper’s. “It’s always great when two local companies can work together to create a quality product like Red Button Vintage Creamery Ice Cream and we look forward to a long relationship.”

redbutton2Shoppers can find Red Button Vintage Creamery at any Macey’s, Fresh Market, Dan’s, Dick’s Market, Lin’s, Peterson’s, Lee’s MarketPlace, Stokes and other participating Associated Food Stores retailers. For more information about Red Button Vintage Ice Cream and to find a retailer near you, visit

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.