Publix Debuts Fresh Seafood En Papillote

Publix seafoodLakeland, Florida-based Publix introduced its new Publix Fresh Seafood Cook-in-Bag private brand dinners. Customer can simply

Customers simply choose their favorite fish and their favorite flavors and create a fabulous meal.

Using the classic French cooking technique called “en papillote,” Publix associates will assemble meals for shoppers in a special cooking bag that keeps all the ingredients moist and extra flavorful during their quick cooking time—only about 20 minutes. But first, they must select what goes inside.

First, choose the fish.

Select from fresh, never frozen fish, including grouper, salmon, swordfish, mahi-mahi, tilapia, or cod. Prefer shellfish? Customers may also select shrimp or scallops.

Next, choose the flavors.

Publix professional chefs have created exciting recipes, with fresh and flavorful ingredients they prepare and assemble just for the customer. Select from:

  • Caribbean Mango Sauce with Orzo, Spinach, and Bell Peppers
  • Mediterranean Sauce with Pearl Couscous, Kalamata Olives, and Feta
  • Dijon Cream Sauce with Quinoa Blend, Spinach, Sun-dried Tomatoes, Artichokes, and Bell Peppers
  • Sweet Chili Sauce with Rice and Asian Vegetable Medley

Here comes the magic.

Publix associates then assemble everything into a special cooking bag. Customers simply pop it in the oven when they get home, following the time and temperature guide provided with each meal. (Cook to an internal temperature of 145°F.) Then open the bag, inhale that fantastic aroma, and enjoy a fresh, flavorful seafood dinner



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.