Trailblazer Foods Debuts Organic Coconut Line

CoconutPortland, Oregon based Trailblazer Foods, a manufacturer of private label and branded grocery products in the western U.S., is introducing a complete line of certified organic coconut products, including oil, virgin oil, milk, light milk, flour, sugar and unsweetened flakes.

“There is a strong and growing demand in the U.S. for better-for-you foods”

“There is a strong and growing demand in the U.S. for better-for-you foods,” said Rob Miller, CEO of Trailblazer Foods, “and coconut fits in with this trend: it’s a clean ingredient, natural and organic, and with no added sugar. By offering a complete line to our customers, grocers will be able to meet the needs of every type of consumer seeking coconut products, eliminating the reason to shop elsewhere.”

Trailblazer has sold sweetened and unsweetened shredded and flaked coconut for over 15 years, and the company has deep experience and longstanding relationships with coconut processors in Southeast Asia. Trailblazer has leveraged these relationships to secure favorable pricing.

The company’s coconut experts have personally visited coconut processors in Indonesia, Vietnam, Sri Lanka and the Philippines and have determined which operations adhere to the strictest global food safety standards. For most of Trailblazer’s competitors, the supply chain for coconut products is long and complex, but Trailblazer is able to work directly with premium vendors. The company is also able to provide retailers with a complete collection of products under one label, removing the need for multiple suppliers and invoices.

All the coconut products are available to grocers as of July 1, with the exception of coconut milk, which will be available in September. Trailblazer is marketing the products under the Trailblazer Foods brand, but retailers can also order private brand versions.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.