The OmniShopper 2015 Conference, formerly Shopper Insights in Action, is one of the most exciting events in the retail industry, and has been for over a decade. Experts from leading Retailers and Brands will address the dramatic shifts in shopper behavior and define the next generation of shopper strategy. Join me next week in Chicago as I chair the Omnishopper Private Brand Symposium and join the worlds leading retailers: Walgreens, Target, Walmart, Zappos, Groupon, Sports Authority, Safeway, Albertsons, Ahold, Giant, Stop & Shop, Big Lots and Mapco to discuss the latest strategies, trends and ground-breaking innovations that are transforming both branding and retail.
The conference will be held July 20-22, 2015 at the beautiful Radisson Blu, on the river in Chicago.
And don’t miss Jon Fehrman, Design Manager Packaging, and Jeff Dickson, Research
Lead, Big Lots as they present: “The rise of private brands.” They will discuss how private brands are fueling growth at Big Lots, while moving towards consumer driven design research
Highlights will include:
- The recession shifted consumers away from heritage loyalty to experimentation for value
- Merchants have to buy in and become part of the value chain
- Design is absolutely vital to communicating value