Don’t Miss Big Lots at the Private Brand Symposium

Jon FehrmanThe OmniShopper 2015 Conference, formerly Shopper Insights in Action, is one of the most exciting events in the retail industry, and has been for over a decade. Experts from leading Retailers and Brands will address the dramatic shifts in shopper behavior and define the next generation of shopper strategy. Join me next week in Chicago as I chair the Omnishopper Private Brand Symposium and join the worlds leading retailers: Walgreens, Target, Walmart, Zappos, Groupon, Sports Authority, Safeway, Albertsons, Ahold, Giant, Stop & Shop, Big Lots and Mapco to discuss the latest strategies, trends and ground-breaking innovations that are transforming both branding and retail.

The conference will be held July 20-22, 2015 at the beautiful Radisson Blu, on the river in Chicago.

REGISTER TODAY!
MY PRIVATE BRAND READERS SAVE 20% WITH CODE OMNI15MYPBRAND

And don’t miss Jon Fehrman, Design Manager Packaging, and Jeff Dickson, Research

Lead, Big Lots as they present: “The rise of private brands.” They will discuss how private brands are fueling growth at Big Lots, while moving towards consumer driven design research

Highlights will include:

  • The recession shifted consumers away from heritage loyalty to experimentation for value
  • Merchants have to buy in and become part of the value chain
  • Design is absolutely vital to communicating value

REGISTER TODAY!
MY PRIVATE BRAND READERS SAVE 20% WITH CODE OMNI15MYPBRAND



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.