Blount Launches “Clean & Simple” Label Initiative

BlountFall River, Massachusetts manufacturer of hand-crafted soups, sides, entrées and sauces Blount Fine Foods announced this past week an initiative to elevate and enhance its position in both the retail and foodservice marketplaces. Called “Clean & Simple,” the effort will immediately lead to cleaner ingredient labels through the elimination of unnecessary and outdated additives, preservatives and flavorings, and more transparency for consumers through a series of on package certifications.

The company is making a conscious effort to reduce and/or eliminate the use of chemical ingredients, artificial colorings, additives and preservatives in all of its foods, especially those sold under the Blount brand. The goal of the Clean & Simple initiative is for the company to make and market great tasting minimally processed foods that span organic, clean-label, special diet and traditional favorites.

“Eating well has always meant fresh, delicious foods, but today it means more, including organic foods that taste great, foods with clean and simple ingredients, and even those foods that provide a simply delicious indulgence,” said Todd Blount, president and CEO of Blount Fine Foods. “We have been moving in this direction for the last few years, and have worked closely with our retail brand partners at both Legal Sea Foods and Panera Bread to ensure the retail products we market under their brands are always in step with their ever-improving standards.”
In moving toward this positioning, Blount has pursued and implemented several important food certifications, including the Safe Quality Food Institute’s global SQF certification, as well as U.S.-based certifications that permit different Blount products to be labeled Certified Organic, Certified Non-GMO, and/or Certified Gluten-Free, among others. The company has also upgraded, updated and streamlined its sourcing, procurement, logistics and production processes to ensure culinary improvements are also business improvements for Blount and its customers.

“The more we work to understand the folks who purchase our products, the more we realize that we cook for knowledgeable, on-the-go consumers who care about providing quality food for themselves and those they love,” added Bob Sewall, Blount’s EVP for sales & marketing. “Today and going forward, the Blount

Clean & Simple label will be the source for fine foods, all prepared to premium-quality standards for freshness and wholesomeness – without the use of artificial additives, preservatives or flavorings.”

“Not every product can be labeled ‘certified organic,’ for reasons that are sometimes as simple as the USDA does not certify seafood as organic,” added Sewall. “But if Blount New England Clam Chowder is made with nothing more than clams, potatoes, cream, butter and a few spices, consumers deserve to know the product is much more wholesome than some of the alternatives available, which is what our ‘Clean & Simple’ brand will communicate.”

In rolling out the “Clean & Simple” Initiative, Blount has redesigned Blount-brand product packaging as well as its corporate website and point-of-sale materials.

“I often talk about Blount’s six ‘Outward Values’ that are key to success at the company,” added Blount. “One of them is ‘enable consumers to eat well,’ which is exactly what we are doing by formally putting our stake in the ground on the important issue of food quality and transparency.”

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.