Whole Foods Partners with PBS KIDS

National Projects PhotographerWhole Foods Market and PBS KIDS have teamed up to offer a new line of back-to-school products, available exclusively at Whole Foods Market stores this July and August. The two mission-driven brands announced today a broad offering of school supplies, from notebooks made from recycled paper to organic cotton backpacks and reusable lunch totes.

275e4a106f60a66304ed00dbe4c42a7a06bba16cOne-hundred percent of PBS KIDS’ net proceeds from the line will support PBS KIDS educational programming, dedicated to helping all children succeed in school and in life, while Whole Foods Market will donate a percentage of total sales, up to $25,000, to Whole Kids Foundation™, an organization dedicated to improving children’s nutrition and wellness. In addition, for every Esperos backpack, pencil case and lunch tote purchased, Esperos will donate 10 percent of proceeds to help fund education for children in need through the Esperos Carry Hope™ initiative.

e6834cf5136027d477839704473e741d2085cd37“PBS KIDS and Whole Foods Market share a commitment to the healthy development of children and families,” said Lesli Rotenberg, General Manager, Children’s Media, PBS. “Proceeds from the new PBS KIDS back-to-school line will help support PBS KIDS’ mission: to open worlds of possibilities for all children through engaging media content.”

1d72ed7cd3e2a204e22bd30b60d37927443164baIn addition to Esperos’ line of PBS KIDS organic cotton canvas items, Whole Foods Market will debut a line of PBS KIDS reusable food keepers from Lunchskins—perfect for sandwiches, snacks or fruit. Lunchskins is committed to reducing the amount of plastic waste produced every year, as each one of the brand’s reusable bags can replace 500 plastic bags. The grocer will also carry PBS KIDS notebooks and folders for school and play from Mudpuppy, which supports children’s education throughout the year, including a multi-year partnership to support PBS KIDS, as well as other school programs.

0ff21ca3bad5d4e806df3de6206a8f9e397d9223“Whole Foods Market’s partnership with PBS KIDS continues to raise the bar for quality children’s products and offers alternatives to what’s commonly found in the marketplace,” said Jeanne Tamayo, global lifestyle buyer at Whole Foods Market. “By working with suppliers like Esperos, Lunchskins and Mudpuppy, kids can get school supplies that truly do more—proceeds from every product support children’s education through PBS KIDS and healthy-eating education through Whole Kids Foundation—plus, each product is either reusable or made with recycled or organic materials.”

09b044d82a5bce31106043e46a58d70652c51ec3To further prepare young children for back to school season, exclusive Daniel Tiger’s Neighborhood content including clips from the TV series, printable learning activities and family-friendly recipes, will be available for free at wholefoodsmarket.com.

 



Facebooktwittergoogle_plusredditpinterestlinkedinmail
Previous articleDollar Tree Completes Acquisition Of Family Dollar
Next articleWalmart Holds 2nd U.S. Manufacturing Summit
Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.