Private Brand Celebrates 7/11

7 rewards 1Dallas based convenience giant announced plans to celebrate all things 7 & Eleven with a promotion that it calls 7Rewards Week!

7 rewards 3The week kicks off with the best day ever (7-11): 7-Eleven Day. Stop by from 11am – 7pm on Saturday, July 11 to get a FREE SMALL SLURPEE! Then customers may keep coming back July 12-18 to get a 7-SELECT private brand freebie every time they purchase a Coffee, Chillers Iced Coffee, Slurpee, or Big Gulp and scan their 7-Eleven app. Download now: http://bit.ly/711app

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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.