Lidl Rolls Out French Wines

lidl storeGerman discount grocer Lidl is following the success of last year’s “Claret Offensive”, wines from across all of the regions of France such as Bordeaux, Burgundy, Alsace, The Loire and Rhone Valley, will now be available. Prices of bottles will range from £4.99 to £16.99 and be on shelf by September.

Ben Hulme, Lidl’s Head of Beers, Wines and Spirits, said: “Further to the success of last year’s French wine promotion it is encouraging to see that the UK has a real appetite for good quality wines.

“This year we have worked closely with many large and small chateaux to provide our customers with a mixture of very well-known and some lesser known wines such as white Chateauneuf-du-Pape.

“We are confident that our new French wine promotion will continue to challenge consumer perceptions further and hope that people who may have not considered shopping at Lidl for their wine will think again.”

Previous articleAldi “Like Brands. Only Cheaper”
Next articleThe Evolution of Store Brand Marketing: PLMALive!
Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.