IKEA Rolling Out Private Brand Candy

ikea candyThis week IKEA U.S. announced the roll out of LÖRDAGSGODIS pick and mix sweets, a new in-store candy shop offer that includes 45 varieties of confectioneries such as gummies, sours, marshmallow, chocolate, licorice and more. The sweets, made from Swedish recipes produced in and imported from Europe, feature:

  • No trans fats
  • No high-fructose corn syrup
  • No GMOs
  • Natural colors

Customers can craft their own perfect mixed bag of candy – scooping one kind only, or one of each – as all the sweets have the same price ($7.99 per pound).

The new offer is based on Lördagsgodis, or “Saturday candy,” a beloved Scandinavian tradition dating back for several decades, in which children were allowed to visit the local store every Saturday for a bag of candy. Lördagsgodis has since grown to include any day of the week when children and adults alike splurge on a special sweet treat.

Currently available in select IKEA U.S. stores, the LÖRDAGSGODIS pick and mix sweets candy shops will continue to roll out throughout the summer in the Swedish Food Market of each store, in marked bins. See below for a full list of dates for when each local candy shop installation will be completed in-store:

IKEA U.S. Store / Market / Timing (2015)

  •  IKEA Bloomington (Minneapolis) – Available now
  •  IKEA Tampa (Tampa) – Available now
  •  IKEA Frisco (Dallas) – Available now
  •  IKEA Round Rock (Austin) – Available now
  •  IKEA Houston (Houston) – Available now
  •  IKEA San Diego (San Diego) – Available now
  •  IKEA Stoughton (Boston) – Available now
  •  IKEA Costa Mesa (Los Angeles) – Available now
  •  IKEA New Haven (New York City) – Available now
  •  IKEA Covina (Los Angeles) – Available now
  •  IKEA Carson (Los Angeles) – Available now
  •  IKEA Schaumburg (Chicago) – Available now
  •  IKEA Bolingbrook (Chicago) – Available now
  •  IKEA Burbank (Los Angeles) – Available now
  •  IKEA Atlanta (Atlanta) – Available now
  •  IKEA Charlotte (Charlotte) – Available now
  •  IKEA Miami (Miami) – Available now
  •  IKEA Sunrise (Miami) – Available now
  •  IKEA Canton (Detroit) – Available now
  •  IKEA Orlando (Orlando) – Available now
  •  IKEA South Philadelphia (Philadelphia) – June 25, 2015
  •  IKEA Conshohocken (Philadelphia) – June 26, 2015
  •  IKEA Pittsburgh (Pittsburgh) – June 28, 2015
  •  IKEA Woodbridge (Washington D.C.) – July 5, 2015
  •  IKEA College Park (Washington D.C.) – July 9, 2015
  •  IKEA Baltimore (Baltimore) – July 10, 2015
  •  IKEA East Palo Alto (San Francisco) – July 23, 2015
  •  IKEA Emeryville (San Francisco) – July 24, 2015
  •  IKEA West Sacramento (Sacramento) – July 25, 2015
  •  IKEA Seattle (Seattle) – July 26, 2015
  •  IKEA Portland (Portland) – July 30, 2015
  •  IKEA Tempe (Phoenix) – July 30, 2015
  •  IKEA Draper (Salt Lake City) – August 7, 2015
  •  IKEA Centennial (Denver) – August 9, 2015
  •  IKEA Hicksville (New York City) – August 13, 2015
  •  IKEA Brooklyn (New York City) – August 14, 2015
  •  IKEA Paramus (New York City) – August 15, 2015
  •  IKEA Elizabeth (New York City) – August 16, 2015
  •  IKEA Merriam (Kansas City) – August 29, 2015


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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.