Don’t Miss Mapco at the Private Brand Symposium

Patrick NeumanThe OmniShopper 2015 Conference, formerly Shopper Insights in Action, is one of the most exciting events in the retail industry, and has been for over a decade. Experts from leading Retailers and Brands will address the dramatic shifts in shopper behavior and define the next generation of shopper strategy. The conference will be held July 20-22, 2015 at the beautiful Radisson Blu, on the river in Chicago.

Join me in Chicago as I chair the Omnishopper Private Brand Symposium and join the worlds leading retailers: Walgreens, Target, Walmart, Zappos, Groupon, Sports Authority, Safeway, Albertsons, Ahold, Giant, Stop & Shop, Big Lots and Mapco to discuss the latest strategies, trends and ground-breaking innovations that are transforming both branding and retail.


And don’t miss Patrick Neuman, Director of Business Development, Delek US / Mapco Express as he presents:

The Convenience Challenge
Discussion of how a small format convenience retailer with less than 400 stores developed an award winning private label brand. Cover the current convenience store shopper and how we developed a brand to meet their needs.

Patrick is currently the Director of Business Development for Delek US / Mapco Express. He has a degree from Cornell University in Applied Economics and Management. He started his career working with large CPG companies: SC Johnson and Johnson & Johnson before finding an interest and passion in Private Brand development. He found this passion with Daymon Worldwide working for a number of years at both Safeway Inc. and Wegmans Food Markets. Eventually leaving to take over the development of a Private Brand at convenience retailer Mapco Express which has grown to be a best in class program.


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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.