The OmniShopper 2015 Conference, formerly Shopper Insights in Action, is one of the most exciting events in the retail industry, and has been for over a decade. Experts from leading Retailers and Brands will address the dramatic shifts in shopper behavior and define the next generation of shopper strategy. The conference will be held July 20-22, 2015 at the beautiful Radisson Blu, on the river in Chicago.
Join me in Chicago as I chair the Omnishopper Private Brand Symposium and join the worlds leading retailers: Walgreens, Target, Walmart, Zappos, Groupon, Sports Authority, Safeway, Albertsons, Ahold, Giant, Stop & Shop, Big Lots and Mapco to discuss the latest strategies, trends and ground-breaking innovations that are transforming both branding and retail.
And don’t miss Patrick Neuman, Director of Business Development, Delek US / Mapco Express as he presents:
The Convenience Challenge
Discussion of how a small format convenience retailer with less than 400 stores developed an award winning private label brand. Cover the current convenience store shopper and how we developed a brand to meet their needs.
Patrick is currently the Director of Business Development for Delek US / Mapco Express. He has a degree from Cornell University in Applied Economics and Management. He started his career working with large CPG companies: SC Johnson and Johnson & Johnson before finding an interest and passion in Private Brand development. He found this passion with Daymon Worldwide working for a number of years at both Safeway Inc. and Wegmans Food Markets. Eventually leaving to take over the development of a Private Brand at convenience retailer Mapco Express which has grown to be a best in class program.