Wegmans Recognized by EPA

Wegmans cleanersThe U.S. Environmental Protection Agency (EPA) has recognized Wegmans Food Markets as an outstanding Safer Choice Retailer. The award, presented in the Ronald Reagan Building and International Trade Center in Washington, DC, was accepted by Wegmans Category Merchant for cleaning products, Dave Tantillo, and Wegmans Sustainability Manager, Jason Wadsworth.

EPA developed the Partner of the Year Awards to recognize Safer Choice stakeholders who have furthered the safer chemistry and safer product goals of the Safer Choice Program. In 2014, Wegmans introduced a line of private brand cleaning products made with safer ingredients.

To qualify for the Safer Choice (formerly “Design for the Environment”) label, a product must meet EPA’s Safer Choice Standard, which includes stringent human and environmental health criteria. When the Safer Choice label appears on a product, it means the EPA has evaluated each ingredient in the product for potential human health and environmental effects. Safer Choice works closely with companies to help them understand the chemistry of their products and to select safer alternatives to chemicals that pose potential health or environmental concerns.

“I’ve been managing the cleaning product categories for several years. If someone asked me, when I first started, if we could successfully launch a line of products that was safer for people and the environment, effective, and priced attractively, I would have told you it would be impossible,” says Tantillo. “But Safer Choice standards gave us direction. Combining that with our committed supplier, we had a formula for success. And our customers are the real winners.”



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.