Ahold USA banner Giant Food announced this week that it is launching the exclusive food brand with Restaurant: Impossible celebrity Chef Robert Irvine. The brand will be launched at a July celebration at the Giant Food O Street NW Washington, D.C. store. Irvine will be on hand to meet fans and sign books as customers sample the new products
Irvine will also discuss the easy to prepare products designed for families on the go, with simple ingredients that everyone can pronounce. Products include Fit Crunch protein bars, all-natural crab cakes, reduced-calorie cheesecake, multigrain pizzas and oven-roasted wings.