Robert Irvine Exclusively At Giant

Giant IrvineAhold USA banner Giant Food announced this week that it is launching the exclusive food brand with Restaurant: Impossible celebrity Chef Robert Irvine. The brand will be launched at a July celebration at the Giant Food O Street NW Washington, D.C. store. Irvine will be on hand to meet fans and sign books as customers sample the new products

Irvine will also discuss the easy to prepare products designed for families on the go, with simple ingredients that everyone can pronounce. Products include Fit Crunch protein bars, all-natural crab cakes, reduced-calorie cheesecake, multigrain pizzas and oven-roasted wings.

Robert IrvineA portion of the proceeds from the sale of all Robert Irvine Foods products goes to the Robert Irvine Foundation to support our military and their families.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.