Old school frozen dinners conjure up memories of TV tray, mediocre quality and high content but a new retailer in Chicago is hoping to reinterpret and reinvent the meals with the help of high-end chefs and quality ingredients. The new Chicago-based Frozen Foodies is a chef-driven frozen-food carryout store. Founder Steve Menza has partnered with esteemed local Chicago chefs and restaurants to create recipes specifically for the private brand products of the retailer. These dishes are then created in a Menza Food plant before being “cryogenically frozen” using “FreshFreeze” technology. They will then be sent to a Frozen Foodies store, where shoppers select a meal. Entrées are set to sell for between $4 and $8.
Menza will be launching Frozen Foodies with a single storefront set to open in Chicago in about six weeks. From there, he’s already talking expansion. “We think (Frozen Foodies) is a complete game-changer in the food industry,” he told the food focused website Eater. “We’ll open a bunch of carryout stores in Chicago before expanding to other markets.”