Does Social Media Really Pay? PLMALive!

PLMA LIVELots of people talk about how important social media is today, but does it actually pay off? Jin the latest edition of PLMALive Jodi Daley and PLMA president Brian Sharoff examine the ROI of social media. Interviews with Jeremy Epstein, Vice President at Sprinklr, which monitors the social media business and Carol Angrisani of Supermarket News, who covers social media promotions, help put the issue in focus. Regular PLMA commentator David Merrefield adds the consumer point of view.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.