Lots of people talk about how important social media is today, but does it actually pay off? Jin the latest edition of PLMALive Jodi Daley and PLMA president Brian Sharoff examine the ROI of social media. Interviews with Jeremy Epstein, Vice President at Sprinklr, which monitors the social media business and Carol Angrisani of Supermarket News, who covers social media promotions, help put the issue in focus. Regular PLMA commentator David Merrefield adds the consumer point of view.
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