2015 PLMA Trade Show To Salute Deli, Dairy And Bakery

Plma bakeryAs changes in American lifestyle are increasingly driving shoppers to the supermarket perimeter, PLMA announced it will turn a spotlight on private brands in the deli, dairy and bakery at its 2015 Private Label Trade Show to be held Nov. 15-17 at Chicago’s Rosemont Convention Center.

“Consumers are making it clear they want convenience and speed in meal preparation. As a result, retailers are expanding the offerings available in fresh food departments such as their deli sections, their dairy cases and in-store bakeries,” explained PLMA President Brian Sharoff. “This is creating new and exciting opportunities for retailers’ store brands to respond to shoppers’ interest in foods that are convenient, fresh, and healthier.”

By spotlighting these three categories, the Show will encourage retailers to expand their offerings and become more innovative in assortment and product concepts. PLMA will feature a lobby display, highlighting what retailers are doing. There will also be a special seminar on marketing and merchandising. In addition, PLMA will unveil the findings of a new consumer study regarding shopping attitudes and buying behavior.

Growth in the deli, dairy and bakery has been dramatic. Deli departments have seen a proliferation of chilled and ready-to-serve entrees, grab & go meal items, snacks, salads and side dishes. The dairy section meanwhile has made room for more flavored milk and milk alternatives, sport and nutrition drinks, yogurts, cheeses and other specialty items. The importance of supermarket bakeries continues to rise as the number of independent bakery shops in the U.S. has plummeted from about 20,000 as recently as 1995 to fewer than 6,800 today.

“Deli, dairy and bakery are among the fastest growing sections at the annual PLMA Private Label Trade Show,” added PLMA’s Sharoff. “In all, the show will present more than 2,700 exhibit booths. Nearly 5,000 visitors are expected to attend, including buyers and executives from the leading U.S. supermarkets, drug chains, mass merchandisers, wholesale clubs, convenience and specialty retailers, in addition to wholesalers, brokers, importers and others.”



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.