British grocer Tesco has launched its first private brand bottle conditioned golden ale. The new Tesco Bottle Conditioned Ale has been brewed by ale brewer Marstons. The move has been supported by the Campaign for Real Ale (CAMRA). The product features the ‘CAMRA says this is real ale’ logo on its labeling.
According to Tesco ale buyer Chiara Nesbitt : “Golden ale is having such a dramatic effect on the beer taste of the nation because it combines the refreshingness of lager with the flavorsome qualities of ale.”
Five years ago, Tesco stocked around 15 golden ales, she explained, and demand has soared so much recently that the retailer has now doubled its range. “It really is proving to be an entry point ale for traditional lager drinkers the growing demand is a result of younger, predominantly lager drinkers seeking more flavorsome yet light and refreshing alternatives to lager. Golden ale perfectly fits that profile. Perhaps the best example of how popular golden ale has become is that Guinness has now launched its own version,” she concluded.