This week Wegmans announced the introduction of a new private brand basting oil. In a post on the official Wegmans blog Mary Ellen Burris Senior Vice President, Consumer Affairs wrote the following:“New and improved” is such a cliché but those words do really describe what we’ve done with the wildly popular Wegmans Basting Oil. It started with responding to customers looking for more organic options, so we tried to develop an organic one. We found an organic oil, but ran into difficulty sourcing sufficient certified organic herbs, especially thyme. So while we continued the search, we decided to go ahead and redo the recipe, making it with organic sunflower oil. It has a rich and buttery flavor now, thanks to the new organic oil, and our chefs think that makes it great for dipping in addition to all the other uses you’ve found for it in the past.
The new bottle looks very different. It’s square on the bottom, which gives it quite a distinctive look, with a pretty purple label. There’s no change in price or size; there is also a Family Pack…two bottles wrapped together.”