Wegmans New & Improved Basting Oil

Wegmans basting oilThis week Wegmans announced the introduction of a new private brand basting oil. In a post on the official Wegmans blog Mary Ellen Burris Senior Vice President, Consumer Affairs wrote the following:“New and improved” is such a cliché but those words do really describe what we’ve done with the wildly popular Wegmans Basting Oil. It started with responding to customers looking for more organic options, so we tried to develop an organic one. We found an organic oil, but ran into difficulty sourcing sufficient certified organic herbs, especially thyme. So while we continued the search, we decided to go ahead and redo the recipe, making it with organic sunflower oil. It has a rich and buttery flavor now, thanks to the new organic oil, and our chefs think that makes it great for dipping in addition to all the other uses you’ve found for it in the past.

The new bottle looks very different. It’s square on the bottom, which gives it quite a distinctive look, with a pretty purple label. There’s no change in price or size; there is also a Family Pack…two bottles wrapped together.”

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.