Millenials, My Private Brand & The Hartman Group at FMI

FMI Private Brands Summit

Join me next week at this years FMI Connect June 8 – 11, 2015 at McCormick Place, Chicago, Illinois. Where I will be presenting with Laurie Demeritt, CEO of The Hartman Group at the co-located Private Brands Summit.

Mini Plenary –

Thursday, June 11, 2015: 2:00pm – 2:50pm

Laurie Demeritt, CEO, The Hartman Group
Christopher Durham, Founder, My Private Brand; Vice President of Retail Brands, Theory House

In today’s market, Millennials are the most coveted customers. With their unique consumption patterns and laser focus on value and convenience, Millennials are both a challenge and an opportunity for retailers and their private brands. This presentation will dispel the mystique and stereotypes surrounding Millennial shoppers, make sense of who they really are and deliver insights into growing private brands that are compelling and relevant to this powerful consumer.

and don’t miss the

  • The Vertex Awards exhibit, which will feature Gold and Silver award winners from the much-heralded international private brand package design competition.
  • Private Brands Zone
    Plan to take part in the Private Brands Zone, one of the Pavilions at FMI Connect. Learn new trends, access up to date research, make valuable business introductions and address your business needs–all under one roof. The Private Brands Zone includes: featured product showcases, solution pods, demos, workshops, and networking opportunities. For more information on the FMI Connect Pavilions, click here.
  • Private Brands Reception
    On Tuesday, June 9, 2015 from 3:30 – 5:00pm a reception will be held in the Private Brands Zone on the Expo floor. Come and mingle with other Private Brands professionals. Please note, this event is invitation only.

Let me know if you would like to connect.


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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.