PB Careers: eBags – Private Brand Director

ebagseBags, the worlds leading online retailer of bags and travel accessories, has an immediate opening for an experienced Brand Director in our Greenwood Village, CO office.

eBags’ Private Label brand is the best-selling brand out of 550+ sold on eBags.com. It encompasses luggage, backpacks, handbags and travel accessories. In addition, the eBags brand consistently rates as one of the most customer-preferred brands on eBags.com.

The Brand Director, eBags Private Label is responsible for managing brand positioning of eBags’ private label products (PLP) as a business unit including product roadmap, P&L, and marketing to drive product awareness and sales/profit growth. The Brand Director works independently on the PLP brand yet collaborates with eBags.com marketing, merchandising, site merchandising, design and other cross-functional resources.

Position Responsibilities:
Customer Research/Insight

  • Conducts primary and secondary research to identify and understand PLP customers
  • Analyzes internal data to understand purchase behavior
  • Conducts research to inform product development

Cross-Functional Collaboration

  • Hosts bi-weekly meeting with cross-functional partners to inform broader organization on developments underway on the PLP team and manage projects

Idea Generation

  • Identify and pursue new ideas, channels, media to test and potentially drive the business.
  • Identify “best-in-class” creative examples as input to design.

New Product Launches

  • Initiates, plans and develops marketing support for new product, limited edition color and print launches


  • Sets email calendar for PLP brands
  • Coordinates with PLP Merch/New Products on timing and featured product inventory
  • Writes and submits email briefs including layout, copy and images
  • Anticipates image needs and coordinates with PLP Merch/New Products for photo shoots
  • Attends weekly email planning meetings
  • Reviews email results from email team and applies learnings for future optimization

Business Analysis

  • Conducts daily business analysis to understand results and identify opportunities

Site Merchandising

  • Plans and executes all PLP site placements on eBags.com
  • Partners with Site Merch and Merch to optimize PLP placement across the site
  • Writes all creative briefs including copy and layouts
  • Anticipates image needs and coordinates photo shoots with PLP Merch/New Products

Brand Identity

  • Acts as the Brand Ambassador and champions brand identity to ensure consistent deliver across channels and over time
  • Provides creative direction to design and enforces brand standards

Direct Mail

  • Initiates and manages development and execution of PLP-specific direct mail pieces
  • Manages PLP inclusion in company-wide direct mail
  • Anticipates image needs and coordinates with PLP Merch/New Products for photo shoots
  • Writes copy and provides initial layouts

Photo Shoots

  • Plans and executes all in-house and location photo shoots
  • Coordinates with PLP Merchandising and Photography to secure product, locations, models, etc.

Essential Skills and Experience:

  • Bachelor’s degree in a related field required. MBA Preferred.
  • 5+ years consumer marketing experience in consumer package goods.
  • Demonstrated experience in performing competitive analysis, customer trending and research, marketing and creative execution, and delivery of timely results.
  • Experience with internet/digital marketing techniques, trends and best practices required.
  • Knowledge of travel goods or outdoor categories and private label B2C experience preferred.
  • Highly creative, conceptual, and analytical.
  • Strong Microsoft Excel and deep knowledge of pivot tables.
  • Demonstrated ability to work with a team to rapidly deliver results.
  • Strong problem resolution skills, both independently and in coordination with others.
  • High ability to self-direct and multi-task in a fast paced, dynamic environment.
  • Excellent verbal, written, and presentation communication skills.

Required experience:

  • Consumer marketing experience in consumer package goods: 5 years

Greenwood Village, CO

Apply Now


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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.