WISE Sponsors Webinar “How to Read a Person Like a Book”

WISE TonyDon’t miss the latest FREE webinar from Women Impacting Storebrand Excellence (WISE) “How to Read a Person Like a Book: Understanding Behavioral Diversity” this Thursday, June 4th, 2015 from 12:00 – 1:00 pm CST. Registration is Complimentary.

Wise logoDr. Tony Alessandra, CEO of Assessments 24×7 and a National Speakers Association Speakers Hall of Fame inductee will discuss:

Do you ever feel that someone just doesn’t understand your style of communicating?

Do you look at a colleague and think that person is not on the same wavelength?

In this one-hour webinar, you’ll learn:

  • How to master THE PLATINUM RULE – Do Unto Others As They Would Have You Do Unto Them!
  • What are the four basic behavior types and how to deal effectively with each one.
  • Which of the four basic behavior types YOU are.
  • How to easily determine the behavioral style of everyone you meet in a few short minutes by making two simple decisions.
  • How to genuinely know and understand what makes people tick.

Featured Speaker:
Dr. Tony Alessandra helps companies turn prospects into promoters. He is two speakers in one … a professor and a performer, or as one client put it – he delivers college-level lectures in a comedy store format. Dr. Tony offers audiences the opportunity to enjoy themselves while learning practical, immediately applicable skills that positively affect their relationships with prospects, customers and co-workers. His focus is on how to create instant rapport with prospects, employees & vendors; how to convert prospects and customers into business apostles who will preach the gospel” about your company and products; and how to out-market, out-sell and out-service the competition.

Dr. Alessandra has a street-wise, college-smart perspective on business, having been raised in the housing projects of NYC to eventually realizing success as a graduate professor of marketing, Internet entrepreneur, business author, and hall-of-fame keynote speaker. He earned a BBA from Notre Dame, an MBA from the Univ. of Connecticut and his PhD in marketing in 1976 from Georgia State University.




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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.