Wegmans New Tastes & Fresh Stories

burrisThis month Mary Ellen Burris Senior Vice President, Consumer Affairs for Wegmans introduces several new private brand products on the official Wegmans blog “Fresh Stories”

At an April test kitchen tasting of some new products, several of us were very enthusiastic about a couple that we wanted you to know about.  It’s easy to miss new items, ‘midst the many choices available for you, so here’s what we found exciting in this recent tasting.

wegmasn bourbonMarinated meats with real bourbon won our raves—available in pork tenderloin, beef sirloin steak tips, and boneless chicken cutlets. They’re smoky tasting, but not too sweet. They are lean, and at first glance, one of our nutritionists noted that these meats seemed lower in sodium than many marinated meats.  They are thin enough to grill quickly and then can be sliced thinly, against the grain. Total time, for instance, for the steak tips, is about 12 minutes.  For the pork tenderloin, about 30 minutes is recommended. With a big salad and crusty bread, what a great summer holiday meal you’ll have. Prices vary; they range from $7.49 lb. for the pork tenderloin and $9.99 lb. for the steak tips to $5.39 lb. for the chicken. These are in Keeps Fresh packaging, so if your plans change and you can’t grill them right away, you have lots of time left to enjoy later.

Wegmans classicThe second product that really intrigued us was the Italian Classics Asparagus & Cheese Cappellacci. These are nice big pasta rounds, folded to resemble large hats, stuffed with asparagus and cheese.  Our test kitchen culinary expert had prepared these new raviolis by tossing them (carefully) after cooking, with a little olive oil, grated Pecorino Romano cheese, some fresh asparagus and garnishing with lemon zest.  It was the lemon zest that made this quick meal zing!  They were a big hit when I served them at a recent Sunday brunch.  Look for them in the Dairy Department, 9 oz. for $3.99.  Let us know whether you share our enthusiasm!


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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.