Tesco Spiralizes Vegetables To Pasta

Tesco veggie spaghettiThey are two of the hottest trends among foodies and the diet conscious – shopping in a food processor or spiralizing vegetables to create low calorie replacements for carbohydrates. Among the most popular are vegetable substitutes for pasta, mash, rice, couscous, pizza bases and bread.

The trend has been growing worldwide especially over the last year but now for the first time a range of ready prepared vegetable substitutes for popular carbs is to go on sale across the UK, launched by Tesco.

Included in the new Tesco private brand prepared vegetable range are:

  • Cauliflower Couscous
  • Carrot Spaghetti
  • Courgette Ribbons

Tesco CArrott SpaghettiTesco prepared vegetable buyer Emma Bonny said: “Creating vegetable substitutes for carbs such as potatoes, rice and pasta is really growing in popularity right now and not just for the diet conscious.

“Look on foodie websites and you’ll find wonderful recipes from adventurous home chefs who have spiralised and mashed their non carb vegetables or created cauliflower breadsticks and other bread alternatives.

“It’s easy if you’ve got a decent food processor and spiraliser but not everybody has so we think these new ready prepared fresh vegetable packs will provide shoppers with a simple option for lowering their carb intake.”

Tesco C SphagettiBesides appealing to people wanting to cut down on carbs the new prepared vegetable range should also be of interest to shoppers on a gluten free diet.

While the carrot spaghetti and courgette ribbons are obviously a substitute for pasta the cauliflower couscous, which can bet eaten hot or cold, can be used as an alternative to rice and even mashed potato.

The three packs will each cost £1 and will be available to buy in 235 Tesco stores across Britain. They are currently in a 3 for 2 meal deal offer.

Previous articleAmazon Prepares Dramatic Private Brand Expansion
Next articleTarget To Present At The OmniShopper Private Brand Symposium
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.