PetSmart Says “I Do” With Martha Stewart Wedding

Martha Stewart Pet Wedding - 1PetSmart announced this week the availability of the exclusive Martha Stewart Pets wedding collection for dogs. The line of wedding attire and accessories will have pets looking their best on the special day.

“My new wedding collection from Martha Stewart Pets makes it easy to dress your pets for a special event or your own big day. They’ll be the best dressed on the guest list!”

“When it’s time to say ‘I do,’ we all want our loved ones surrounding us, and for pet parents, that includes our fur babies,” said Laurie Taylor, PetSmart’s vice president of hard goods merchandising. “Our partnership with Martha Stewart is the perfect union of two brands that are synonymous with style, creativity and solutions for pet needs, including the trendy and fashionable ones! And with our available grooming services and fun Pet Expressions options, your pet’s style just may be the talk of the wedding!”

Made of lightweight, breathable materials, each piece in the collection features timeless design elements, simple color palettes and complementary accessories such as collars and leashes. From elegant tuxedos to bridesmaid dresses, the Martha Stewart Pets wedding collection makes it easy for pet owners to include their pets in their most memorable life event.

“My new wedding collection from Martha Stewart Pets makes it easy to dress your pets for a special event or your own big day. They’ll be the best dressed on the guest list!” said Martha Stewart, founder and chief creative officer of Martha Stewart Living Omnimedia, Inc.

The limited-edition wedding collection is available now at petsmart.com and PetSmart stores in the United States, Canada and Puerto Rico and priced at $12.99 – 19.99. Also available is the Martha Stewart Pets birthday apparel, offering another opportunity for your pet to celebrate special occasions.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.