IGA Partners with Wounded Warrior Project in $1 Million Donation

Adams_IGA_with_National_GuardLate last week, IGA announced that it has joined forces with Wounded Warrior Project (WWP) in its fifth-annual IGA Exclusive Brand donation initiative. During this national campaign—running in participating IGA stores from Memorial Day wwp_tote_bag_lo-res(May 25) through Labor Day (Sept. 7)— a number of WWP co-branded IGA Private Brand products will be available for purchase in participating IGA stores.

By fall of 2015, IGA plans to contribute $250,000, pushing IGA’s five-year contribution well over $1 million. To date, more than $970,000 has been donated to Wounded Warrior Project in the name of IGA retailers.

For 2015, IGA will again make available specially marked cases of WWP-branded IGA bottled spring and drinking water, as well as WWP-branded IGA hotdog and hamburger buns and WWP-branded IGA ice cream.

IGA will donate:

  • 10 cents for every case of WWP-branded IGA water purchased
  • 5 cents for every carton of WWP-branded IGA ice cream
  • 2 cents for every pack of WWP-branded IGA hamburger and hotdog buns

Additional funds added to the total will come from retailers’ own fundraising efforts held through community events and in-store campaigns and the IGA WWP Golf Outing held on June 8 at Cantigny Golf Course in Wheaton, Ill. (visit http://www.golfinvite.com/IGA-WWP for more information and to register to attend).

New to the program this year and contributing to the cause, IGA retailers also have the opportunity to sell WWP-branded IGA reusable tote bags, with a $1 donation being made for each tote bag purchased.

Also, outside the total but contributing to the cause in the name of IGA are consumer donations made through the IGA WWP microsite on www.iga.com.

Promotional resources are being provided to help retailers build awareness of their participation in the IGA WWP program. These include point-of-purchase materials highlighting injured service members who have been positively impacted by WWP and its programs; social media components including approved messaging and graphics; and digital and print ad materials highlighting program participation and tote bag availability.

2015WWP-22x28-Stanchion-A“The Wounded Warrior Project (WWP) event has really shown us what IGA retailers can do when they have a great cause and a great line of products behind them,” Dave Bennett, IGA senior vice president, Procurement & Exclusive Brands, says. “Over the past four years IGA retailers have done an exceptional job of supporting WWP’s important mission to honor and empower our nation’s Wounded Warriors through the sale of WWP-branded IGA Exclusive Brand products. But their contribution didn’t end there. IGA retailers rallied their communities around the cause, hosting fundraisers, parking lot events, BBQs and pinup programs. We didn’t ask these retailers to jump in with both feet and do more; they did it all on their own. And they keep asking for additional resources—like the reusable tote bags available in stores this year—so they can raise even more money. It’s a testament to IGA retailers’ dedication to this program that in 2015 we expect to exceed the 1 million dollar mark for our five-year donation to WWP!”

More than 52,000 service members have been injured in the recent military conflicts. In addition to the physical wounds, it is estimated as many as 400,000 service members live with the invisible wounds of war including combat-related stress, major depression, and post-traumatic stress disorder (PTSD). Another 320,000 are believed to have experienced a traumatic brain injury (TBI) while on deployment.

Currently, WWP is serving over 70,000 injured veterans, caregivers, and families–with a goal to serve over 115,000 by 2017—through 20 diverse, lifesaving programs and services uniquely structured to nurture the mind and body, and encourage economic empowerment and engagement.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.