“The 6 Trends Shaking Up Private Brand” Revisited


For those of you who missed our successful webinar last week “The 6 Trends Shaking Up Private Brand.” Click  below and you can discover the trends that are redefining the future of private brands including Private Brand portfolio rationalization, transparency and the evolving design landscape.

Watch the Webinar!

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Christopher Durham
Christopher Durham is the President of My Private Brand and the Co-founder of The Vertex Awards. He is a strategist, author, and consultant who has worked with Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro, Lowe’s, Food Lion, Hannaford and more building private brands. Durham has published five definitive books on private brands including his first book Fifty2: The My Private Brand Project. In 2017, he will debut his latest book Vanguard: Vintage Originals a look at innovation and disruption in private brand going back to the mid-1800’s. Durham lives in Charlotte, NC with his wife Laraine and two daughters Olivia and Sarah.