“The 6 Trends Shaking Up Private Brand” Revisited


For those of you who missed our successful webinar last week “The 6 Trends Shaking Up Private Brand.” Click  below and you can discover the trends that are redefining the future of private brands including Private Brand portfolio rationalization, transparency and the evolving design landscape.

Watch the Webinar!

Previous articleFood Lion Redesigns Private Brand
Next articleDavid Atkins, VP of Own Brands, BJ’s Wholesale Club Talks to PLMA Live!
Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.