Florida-based grocer Publix continues to set the standard for confident private brand merchandising and promotion with a front of store endcap that features its Publix Premium Pasta Sauce. The prominent signage pits the Publix Premium Creamy Vodka head to head against Classico Vodka Sauce and boldly proclaims:
“Ours is made with fresh ingredients”
- Whole Italian plum tomatoes
- Imported Italian olive oil
- Imported Pecorino Romano Cheese
And they are on sale 2 for $4.