Publix “Ours is made with fresh ingredients”

Publix Premium 1Florida-based grocer Publix continues to set the standard for confident private brand merchandising and promotion with a front of store endcap that features its Publix Premium Pasta Sauce. The prominent signage pits the Publix Premium Creamy Vodka head to head against Classico Vodka Sauce and boldly proclaims:

“Ours is made with fresh ingredients”

  • Whole Italian plum tomatoes
  • Imported Italian olive oil
  • Imported Pecorino Romano Cheese

And they are on sale 2 for $4.

Publix Premium 2

Publix Premium 3