PB CAREERS: Home Depot – Sr. Marketing Manager, HDC

Home Depot Store Support CenterHome Depot – Sr. Marketing Manager, HDC
GA – Atlanta

Position Description
POSITION PURPOSE – The responsibility of the Sr. Manager Marketing – is to develop long and short term marketing strategies as well as be a hands-on leader in driving tactical execution for all online and offline marketing channels for Home Decorators Collection. Home Decorators Collection is a home furnishings catalog and online retailer as well as private label brand of The Home Depot.

MAJOR TASKS, RESPONSIBILITIES AND KEY ACCOUNTABILITIES

  • 25% Create execute, and present multichannel integrated marketing plans based on financial goals, customer mindset, and competitive analysis. Channels include: Catalog, Web (includes Mobile/Tablet), Email, Print, Retail, Inserts, and PR.
  • 25%
  • 20% Work with Sr. leadership to develop business strategies; drive new programs/initiatives to support sales goals, and identify new consumer markets; and support brand in Home Depot stores.
  • 10% Assess performance and analyze campaign and marketing channel results and KPIs to determine effectiveness of marketing efforts and drive marketing decisions.
  • 10% Manage advertising spend and budget.
  • 10% Develop and maintain strong relationships with merchants, key vendors, and other internal teams.

NATURE AND SCOPE

  • Position reports to Director Creative and Marketing
  • Number of Direct Reports is 6.

ENVIRONMENTAL JOB REQUIREMENTS

  • Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable

ESSENTIAL SKILLS
MINIMUM QUALIFICATIONS

  • Must be eighteen years of age
  • Must pass the Drug Test
  • Must pass the Background Check
  • Must pass pre-employment tests if applicable

EDUCATION REQUIRED
The knowledge, skills and abilities typically acquired through the completion of a bachelor’s degree program or equivalent degree in a field of study related to the job.

YEARS OF RELEVANT WORK EXPERIENCE – 02

PHYSICAL JOB REQUIREMENTS
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

PREFERRED QUALIFICATIONS
Hands on and progressive Marketing experience for an e-commerce or catalog retailer.

KNOWLEDGE, SKILLS, ABILITIES AND COMPETENCIES

  • Strong leadership, mentoring and coaching abilities.
  • Ability to work in a team environment essential
  • Competent in analysis and leveraging financial and campaign data.
  • Proficiency using databases/SQL.
  • Highly organized and detailed with ability to provide strategic direction and hands on tactical execution.
  • Demonstrated ability to conceptualize and build integrated marketing plans
  • Strong presentation / public speaking skills.
  • Ability to maintain composure and productivity in high pace high demand environment
  • Ability to approach problems systematically, researching all alternatives and making appropriate recommendations.
  • Strong in Excel and PowerPoint.

APPLY TODAY!



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.