PLMA World of Private Label Begins With Pre-show Seminar

Edgar Elzerman, Owner and Consultant, Elzerman Consulting International and Jim Hertel, Managing Partner, Willard Bishop
Edgar Elzerman, Owner and Consultant, Elzerman Consulting International and Jim Hertel, Managing Partner, Willard Bishop

PLMA World of Private Label in Amsterdam kicked off today with a special pre-show seminar program Educational seminars included:

  • PLMA’s second annual International Salute to Excellence Awards were presented to winners. The awards give recognition to outstanding food and non-food private brand products that have been introduced by supermarkets, hypermarkets, discounters, drugstores and specialty stores in the past year. More than 50 national and international retailers from 22 countries submitted over 300 products, covering more than 40 categories, for consideration by an international panel of industry experts, including chefs, former retailers, academics, nutritionists, journalists and packaging specialists. The award-winning products will be displayed in PLMA’s Idea Supermarket, where visitors can also see products from retailers across Europe, North and South America, and Asia.
  • “Retailers to Watch in 2015” was presented by Edgar Elzerman, Owner and Consultant, Elzerman Consulting International. It featured an analysis of the five retailers that will be making news in the year ahead.
  • Jim Hertel, Managing Partner, Willard Bishop presented a “Report from America” which was a look at the latest trends in US retailing and private label

The PLMA World of Private Label show kicks-off tomorrow, May 19th so stay tuned for my updates from Amsterdam. The show is expected to attract more than 11,000 buyers and visitors from 115 countries.

There will be more than 3,500 exhibition stands on the trade-show floor, featuring nearly 2,400 exhibitors from 70 countries, including almost 56 national and regional pavilions.

According to Brian Sharoff, PLMA president “This year’s trade show, PLMA’s biggest ever, provides a unique opportunity for retailers and manufacturers to work together to capitalize on the growing popularity of private label across Europe, retailers with a strong private label program can stand out from their competitors.”

Make sure to say hello if you see me wandering the aisles.

And stay tuned for new PLMALive! videos from Amsterdam which come with a completely new wardrobe as a result of the airlines losing my luggage.Cdurham plma live videos



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.