Ahold Differentiates With Limoncello

Ahold LimoncelloIn an impressive effort to create differentiation and drive customer interest Ahold USA owned Giant Food has introduced a new line of limited-time Private Brand products inspired by the Italian flavor of limoncello.

Limoncello is a uniquely sweet lemon with a twist authentically derived from Italy where the Sorrento lemon is cultivated for its sweet and tangy flavor. The products harness the flavor and infuse it into products exclusively to Giant and it’s available for a limited time. The retailer will be sampling select limoncello products in stores May 16, 17 & May 23, 24.limoncello2

Limoncello products include:

  • limon3olive oil
  • lemonade
  • marmalade
  • cookies
  • cakes
  • risotto
  • ice cream sandwichs
  • artisan bread
  • scented candles
  • dish detergent
  • foaming hand soap and sanitizer products.


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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.