In an impressive effort to create differentiation and drive customer interest Ahold USA owned Giant Food has introduced a new line of limited-time Private Brand products inspired by the Italian flavor of limoncello.
Limoncello is a uniquely sweet lemon with a twist authentically derived from Italy where the Sorrento lemon is cultivated for its sweet and tangy flavor. The products harness the flavor and infuse it into products exclusively to Giant and it’s available for a limited time. The retailer will be sampling select limoncello products in stores May 16, 17 & May 23, 24.
Limoncello products include:
- olive oil
- ice cream sandwichs
- artisan bread
- scented candles
- dish detergent
- foaming hand soap and sanitizer products.