H&M Plunges Into Private Brand Beauty

H&M 2Fast fashion retailer H&M announced this week the arrival of a new range of private brand beauty products. The launch will hit stores this autumn with a full range of make-up as well as haircare, bodycare and beauty tools. Fashion is at the heart of the range with an ever-evolving make-up selection that focuses on seasonal looks, ideas and colors. The products will be available in over 900 stores worldwide and online at hm.com.

H&M -1There will be over 700 beautifully packaged make-up products in the range at launch time, with seasonal drops of new and limited edition color collections.  The range, which will replace existing beauty products at H&M, will also include two subsidiary collections:  a premium beauty line and a conscious range of Ecocert-approved sustainable products.

H&M 3The launch comes at a time when make-up is more important than ever for personal style, whether the look is natural, classic or fashion-forward. There will be new, dedicated beauty areas in the stores to help customers experiment with trends and develop a look that’s all their own.

H&M4“We are very excited to have ‘fashion for the face’ on offer at H&M. It’s an opportunity to be inventive, creative and to have fun with colors”, says Sara Wallander, concept designer at H&M Beauty.

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