Fast fashion retailer H&M announced this week the arrival of a new range of private brand beauty products. The launch will hit stores this autumn with a full range of make-up as well as haircare, bodycare and beauty tools. Fashion is at the heart of the range with an ever-evolving make-up selection that focuses on seasonal looks, ideas and colors. The products will be available in over 900 stores worldwide and online at hm.com.
There will be over 700 beautifully packaged make-up products in the range at launch time, with seasonal drops of new and limited edition color collections. The range, which will replace existing beauty products at H&M, will also include two subsidiary collections: a premium beauty line and a conscious range of Ecocert-approved sustainable products.
The launch comes at a time when make-up is more important than ever for personal style, whether the look is natural, classic or fashion-forward. There will be new, dedicated beauty areas in the stores to help customers experiment with trends and develop a look that’s all their own.